{"title":"Fitness","description":"\u003cp style=\"text-align: center;\"\u003eSupport exercise performance through natural ingredients that help fuel your body’s potential.\u003c\/p\u003e","products":[{"product_id":"thrive-organ-blend","title":"THRIVE | Five Organ Mix","description":"\u003ch5\u003eWhole Food. Five Organs. One Daily Ritual \u003c\/h5\u003e\n\u003cp\u003eHomegrown Primal Thrive is a premium, beef organ and gland blend made from grass-fed and grass-finished New Zealand beef. Thrive combines five selected highly nutritious bovine organs and glands - liver, heart, kidney, spleen, and pancreas - providing a \u003cstrong\u003eNATURAL\u003c\/strong\u003e \u003cstrong\u003emultivitamin\u003c\/strong\u003e from real food nutrition. Offering vitamins B12, B6, B2, A, CoQ10, and minerals iron, zinc, selenium, copper, as well as DAO and digestive enzymes, Thrive helps support normal digestive health, the immune system, urinary tract health, and heart health. \u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eWHY CHOOSE THRIVE?\u003c\/h5\u003e\n\u003cp\u003eThrive harnesses the full spectrum of bioavailable nutrients found in nature's most nutrient-dense foods - bovine organs. Each organ contains a unique profile of vitamins, minerals, enzymes, and cofactors that work synergistically to help support multiple body systems. This approach (where whole foods deliver complex nutrient matrices) offers holistic nutrition that can support more than individual nutrients.\u003c\/p\u003e\n\u003cp data-end=\"3350\" data-start=\"3328\"\u003e\u003cstrong data-end=\"2202\" data-start=\"2175\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/THRIVE.png?v=1760929655\" alt=\"\" width=\"365\" height=\"552\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3936\" data-start=\"3903\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":31920223027245,"sku":"Thrive","price":51.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Thrive.jpg?v=1775976271"},{"product_id":"boost-beef-liver","title":"BOOST | Liver","description":"\u003ch5\u003eWhere Health \u0026amp; Strength Begins – With Real Food\u003c\/h5\u003e\n\u003cp\u003eBeef liver is one of nature’s most nutrient-dense foods, long valued for supporting daily energy, vitality, and overall wellness. Homegrown Primal Boost Beef Liver Capsules deliver this traditional whole-food nourishment in its purest form - 100% New Zealand–grown, grass-fed beef liver with no additives, fillers, or flow agents.   \u003c\/p\u003e\n\u003cp\u003eEach serve contains 3000mg of freeze-dried beef liver, naturally rich in vitamin B12, folate, B2, vitamin A (retinol), copper, choline, zinc, and iron. These essential nutrients help support normal energy metabolism, immune function, red blood cell formation, cognitive performance, and overall vitality and wellness including healthy skin and nails, luscious locks, and bright eyes!\u003c\/p\u003e\n\u003cp\u003eJust one daily serving provides the equivalent nutrient value of about 100g of fresh liver per week, offering a simple and convenient way to enjoy the benefits of whole-food organ nutrition - whether you prefer easy-to-take capsules or versatile loose powder for smoothies or meals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eWHY CHOOSE BOOST BEEF LIVER CAPSULES?\u003c\/h5\u003e\n\u003cp\u003eBeef Liver is one of the most nutrient-dense whole foods available. Sourced from certified humane, 100% grass-fed and grass-finished New Zealand cattle, Homegrown Primal beef liver is freeze-dried from raw to protect its natural nutrient content.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"2739\" data-end=\"2760\"\u003e\u003cstrong data-start=\"2739\" data-end=\"2760\"\u003e\u003cimg height=\"489\" width=\"362\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/BOOST.png?v=1760929655\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3225\" data-end=\"3284\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":31920407380013,"sku":"Boost capsules","price":47.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Boost-Regenerative.jpg?v=1775976271"},{"product_id":"manpower-for-men-organ-blend","title":"MANPOWER | Testicles, Heart, Liver","description":"\u003cp align=\"left\" class=\"western\"\u003eHomegrown Primal's ManPower is a premium, beef organ blend made from grass-fed and grass-finished New Zealand beef. It combines three selected highly nutritious bovine organs - liver, heart and tests - providing a natural source of vitamins and minerals from real food nutrition. Offering vitamins B12, A, CoQ10, folate, copper, and zinc as well as peptides and cofactors, it helps support normal energy, staying power and overall men's health. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli align=\"left\" class=\"western\"\u003e\n\u003cstrong\u003eBeef testes\u003c\/strong\u003e provide bioavailable zinc and peptides \u003c\/li\u003e\n\u003cli align=\"left\" class=\"western\"\u003e\n\u003cstrong\u003eBeef heart\u003c\/strong\u003e delivers CoQ10 and B12 \u003c\/li\u003e\n\u003cli align=\"left\" class=\"western\"\u003e\n\u003cstrong\u003eBeef liver\u003c\/strong\u003e provides vitamin A, folate, copper and B vitamins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp align=\"left\" class=\"western\"\u003eThese bioavailable nutrients, preserved through a gentle freeze-drying process, offer the full spectrum of amino acids, peptides and cofactors that help support everyday and active lifestyles. It's clean, wholefood support helping maintain normal energy and staying power while supporting overall male wellness.\u003c\/p\u003e\n\u003ch5 align=\"left\" class=\"western\"\u003eWhy Choose Us?\u003c\/h5\u003e\n\u003cp align=\"left\" class=\"western\"\u003eHomegrown Primal's products contain no fillers, synthetic additives or flow agents. Every capsule is gently freeze-dried organ tissue from grass-fed, grass-finished New Zealand beef in fully animal-based bovine gelatin capsules. This product delivers complete protein matrices and peptides that the body utilises as real food.\u003c\/p\u003e\n\u003cp align=\"left\" class=\"western\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"3263\" data-start=\"3239\"\u003e\u003cstrong data-end=\"2193\" data-start=\"2166\"\u003e\u003cimg height=\"329\" width=\"312\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/MAN-POWER.png?v=1760929655\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"3826\" data-start=\"3793\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":39753136931000,"sku":"man power","price":53.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-ManPower.jpg?v=1756521766"},{"product_id":"beef-heart-lung","title":"HEART + LUNG  |  Bovine Organs","description":"\u003cp\u003eHomegrown Primal's natural 2-organ bovine Heart+Lung blend combines nutrient-rich grass-fed New Zealand beef organs and tissues to provide a balanced wholefood that helps support overall health. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBovine heart\u003c\/strong\u003e is rich in CoQ10, B vitamins, and heme iron to help support normal energy metabolism, plus peptides and enzymes that help support heart health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBovine lung\u003c\/strong\u003e provides vitamin C and B vitamins including B12, riboflavin, niacin and pantothenic acid, plus heme iron, phosphorus, potassium, zinc, copper and selenium to support normal lung health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis 50:50 freeze-dried 100% natural blend offers wholefood nutrition that helps support active lifestyles, and steady energy. Sourced from naturally raised cattle on pristine New Zealand pastures, Heart+Lung provides nutrients in their bioavailable form.\u003c\/p\u003e\n\u003ch5\u003eWhy Choose Heart+Lung \u003c\/h5\u003e\n\u003cp\u003eHomegrown Primal’s Heart+Lung blend uses fresh, grass-fed New Zealand beef heart and lung in a 50:50 ratio (250mg heart \u0026amp; 250mg lung), freeze-dried at low heat to preserve CoQ10, B vitamins, peptides, and other compounds. Sourced exclusively from regenerative farms, our blend offers nutrient and biological integrity, with no fillers or synthetic additives. \u003c\/p\u003e\n\u003cp data-start=\"2463\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2018\" data-end=\"2069\"\u003e\u003cimg height=\"314\" width=\"310\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/HEART-AND-LUNG.png?v=1760929655\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3170\" data-end=\"3203\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":40509714825400,"sku":"Heart and Lung","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Heart-Lung.jpg?v=1756521766"},{"product_id":"collagen","title":"COLLAGEN 3 in 1 | Peptide Powder","description":"\u003cp\u003eCollagen 3 in 1 helps support joint mobility, skin firmness, connective tissue strength and overall structural integrity throughout the body, including collagen-rich tissues such as skin, cartilage and the digestive tract.\u003c\/p\u003e\n\u003cp\u003eMost collagen powders deliver only one or two collagen types – mostly from just bovine\/cattle sources. 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Different collagen types serve different tissues.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType I collagen\u003c\/strong\u003e forms the structural matrix of skin, tendons, ligaments and bone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType III collagen\u003c\/strong\u003e works alongside Type I to support the integrity of blood vessels, fascia and soft connective tissue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType II collagen\u003c\/strong\u003e is the primary structural protein in cartilage, essential for joint mobility and flexible movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat sets our collagen powder apart from every other collagen powder on the market in NZ and Australia?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ovine (sheep) component. Ovine collagen delivers naturally occurring:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCysteine \u003c\/strong\u003ewhich supports hair strength, skin integrity and gut health\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTyrosine\u003c\/strong\u003e an amino acid that supports cognitive health\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGlutamine\u003c\/strong\u003e which plays a role in immune system support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese are not amino acids typically associated with standard bovine collagen, making the ovine component a genuinely complementary addition to the blend.\u003c\/p\u003e\n\u003cp\u003eThe bovine component uses cartilage tissue found in trachea and scapula from 100% grass-fed New Zealand cattle. Both are concentrated sources of Type II collagen and glycosaminoglycans and hydrolysed for bioavailability and milled to a fine, easily dissolved powder. This is wholefood connective tissue nutrition supporting your joints, fascia, veins and the structural collagen matrix running throughout the body.\u003c\/p\u003e\n\u003cp\u003eTogether, these two NZ ruminant collagen sources create the most extensive hydrolysed collagen peptide powder available in New Zealand and Australia. No shortcuts. No fillers. No synthetic additions. Just three types of collagen from regeneratively farmed New Zealand land, hydrolysed for easy digestion and absorption.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy \u003cem\u003eHydrolysed\u003c\/em\u003e Collagen Peptide Powder?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eHydrolysis breaks collagen proteins into smaller peptide chains making them easier to digest than whole collagen or gelatin. Once absorbed, these peptides and amino acids are available for the body to use for connective tissues throughout the body including, joints, skin, gut, and other collagen-rich tissues. 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