{"title":"Relaxation","description":"\u003cp dir=\"auto\"\u003eRegain restful, regenerative sleep by nourishing your body’s circadian rhythm with nature’s most bioavailable nutrients. Our Relaxation collection delivers animal-based superfoods; grass-fed Boost, Thrive, Ignition, and Colostrum, to support melatonin synthesis, neurological calm, and hormonal balance for falling asleep faster, staying asleep longer, and waking refreshed.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eModern life disrupts your internal clock: blue light, stress, and nutrient deficiencies throw off circadian signalling. Animal organs and colostrum provide the choline, B-vitamins, glycine, magnesium, and growth factors your pineal gland and nervous system crave to regulate sleep-wake cycles naturally. No synthetic melatonin, no plant-based fillers just ancestral nutrition optimised for deep sleep architecture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"restore-beef-collagen","title":"RESTORE | Collagen","description":"\u003ch5\u003eWholefood Nutrition. Strength you can feel. Confidence you can see. \u003c\/h5\u003e\n\u003cp\u003eGrass-fed New Zealand cartilage and connective tissue blend for everyday structural support. Restore is perfect for those looking to support healthy skin and connective tissue as they age, or simply to stay active while supporting joint mobility and flexibility.\u003c\/p\u003e\n\u003cp\u003eRestore combines two complementary cartilage sources to deliver a rich supply of type II collagen, glycosaminoglycans, and amino acids – key nutrients known for their essential role in supporting skin hydration, barrier function, elasticity, and overall healthy appearance while also supporting joint health, mobility, and flexible movement. \u003c\/p\u003e\n\u003cp\u003eAs collagen production naturally declines with age, the concentrated collagen and glycosaminoglycans in Restore makes it uniquely valuable for helping joint health, flexible movement and skin structure integrity. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeef trachea\u003c\/strong\u003e is a natural source of type II collagen, glycosaminoglycans and amino acids that support joint and connective tissue health. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeef scapula\u003c\/strong\u003e cartilage provides additional collagen and complementary joint-supportive nutrients. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese cartilaginous tissues are hydrolysed for better absorption, delivering a bioavailable source of type II collagen and supportive amino acids that are easily absorbed by the body, helping nourish skin and connective tissue at cellular level. \u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eWHY CHOOSE RESTORE?\u003c\/h5\u003e\n\u003cp\u003eMost collagen supplements are heavily processed isolates: extracted, chemically treated, stripped of supporting nutrients, and filled with fillers. \u003c\/p\u003e\n\u003cp\u003eYour body doesn't recognise them as food. \u003c\/p\u003e\n\u003cp\u003eRestore is different. Better. \u003c\/p\u003e\n\u003cp\u003eIt is whole cartilage tissue with minimal processing. The type II collagen is surrounded by its natural glycosaminoglycans and amino acids that work synergistically the way nature designed them. This wholefood approach outperforms isolated collagen supplements because your body recognises it as actual food. \u003c\/p\u003e\n\u003cp data-start=\"6469\" data-end=\"6556\"\u003e\u003cstrong data-start=\"5609\" data-end=\"5636\"\u003e\u003cimg height=\"423\" width=\"366\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/HGP-Restore-NUTRITIONALS-table.jpg?v=1760484171\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"7197\" data-end=\"7230\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":31857036132397,"sku":"Restore","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Restore.jpg?v=1756521766"},{"product_id":"ignition-beef-brain","title":"IGNITION | Brain","description":"\u003ch5\u003eCLARITY \u0026amp; FOCUS, POWERED BY NATURE\u003c\/h5\u003e\n\u003cp\u003eTraditionally, bovine brain has been consumed by cultures practising nose-to-tail eating specifically for its effect on cognition and neurological health. Bovine brain tissue is uniquely rich in compounds that help support the human brain and nervous system. Ignition delivers these brain-specific nutrients in concentrated form. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eDHA\u003c\/strong\u003e - an omega-3 fatty acid essential for cognitive support, development and function. Phospholipids  - phosphatidylserine and phosphatidylcholine critical for brain cell membrane integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCholine\u003c\/strong\u003e for neurotransmitter support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eB vitamins\u003c\/strong\u003e including B12 for supporting signalling messengers, energy metabolism, and healthy cells.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicronutrients\u003c\/strong\u003e like copper and selenium support cognitive processes and protect neural tissue from oxidative stress.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach capsule provides the nutrients of whole brain tissue, freeze-dried and encapsulated for convenience. Sourced from regeneratively raised cattle and minimally processed to preserve heat-sensitive nutrients, Ignition contains no fillers, synthetic additives or flow agents. This is ancestral brain nutrition stripped down to its essential form.\u003c\/p\u003e\n\u003ch5\u003eWHY CHOOSE IGNITION?\u003c\/h5\u003e\n\u003cp\u003eMost brain supplements contain isolated, lab-made nutrients like synthetic DHA, extracted phospholipids, or single B vitamins. Your brain doesn't recognise these as food. Ignition is whole beef brain tissue with minimal processing. The DHA is surrounded naturally by its phospholipids, choline, B vitamins and micronutrients, which work synergistically the way nature designed them. \u003c\/p\u003e\n\u003cp\u003eThis premium, whole-food approach outperforms isolated brain supplements because your body recognises it as actual food. We source exclusively from regenerative New Zealand farms and deliver ancestral brain nutrition in its purest form. \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"3032\" data-start=\"3008\"\u003e\u003cstrong data-end=\"3032\" data-start=\"3008\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/IGNITION.png?v=1760929655\" alt=\"\" width=\"367\" height=\"444\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"3680\" data-start=\"3647\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":31920166502445,"sku":"Ignition","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Ignition.jpg?v=1756521766"},{"product_id":"thrive-organ-blend","title":"THRIVE | Five Organ Mix","description":"\u003ch5\u003eWhole Food. Five Organs. One Daily Ritual \u003c\/h5\u003e\n\u003cp\u003eHomegrown Primal Thrive is a premium, beef organ and gland blend made from grass-fed and grass-finished New Zealand beef. Thrive combines five selected highly nutritious bovine organs and glands - liver, heart, kidney, spleen, and pancreas - providing a \u003cstrong\u003eNATURAL\u003c\/strong\u003e \u003cstrong\u003emultivitamin\u003c\/strong\u003e from real food nutrition. Offering vitamins B12, B6, B2, A, CoQ10, and minerals iron, zinc, selenium, copper, as well as DAO and digestive enzymes, Thrive helps support normal digestive health, the immune system, urinary tract health, and heart health. \u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eWHY CHOOSE THRIVE?\u003c\/h5\u003e\n\u003cp\u003eThrive harnesses the full spectrum of bioavailable nutrients found in nature's most nutrient-dense foods - bovine organs. Each organ contains a unique profile of vitamins, minerals, enzymes, and cofactors that work synergistically to help support multiple body systems. This approach (where whole foods deliver complex nutrient matrices) offers holistic nutrition that can support more than individual nutrients.\u003c\/p\u003e\n\u003cp data-end=\"3350\" data-start=\"3328\"\u003e\u003cstrong data-end=\"2202\" data-start=\"2175\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/THRIVE.png?v=1760929655\" alt=\"\" width=\"365\" height=\"552\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3936\" data-start=\"3903\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":31920223027245,"sku":"Thrive","price":51.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Thrive.jpg?v=1775976271"},{"product_id":"boost-beef-liver","title":"BOOST | Liver","description":"\u003ch5\u003eWhere Health \u0026amp; Strength Begins – With Real Food\u003c\/h5\u003e\n\u003cp\u003eBeef liver is one of nature’s most nutrient-dense foods, long valued for supporting daily energy, vitality, and overall wellness. Homegrown Primal Boost Beef Liver Capsules deliver this traditional whole-food nourishment in its purest form - 100% New Zealand–grown, grass-fed beef liver with no additives, fillers, or flow agents.   \u003c\/p\u003e\n\u003cp\u003eEach serve contains 3000mg of freeze-dried beef liver, naturally rich in vitamin B12, folate, B2, vitamin A (retinol), copper, choline, zinc, and iron. These essential nutrients help support normal energy metabolism, immune function, red blood cell formation, cognitive performance, and overall vitality and wellness including healthy skin and nails, luscious locks, and bright eyes!\u003c\/p\u003e\n\u003cp\u003eJust one daily serving provides the equivalent nutrient value of about 100g of fresh liver per week, offering a simple and convenient way to enjoy the benefits of whole-food organ nutrition - whether you prefer easy-to-take capsules or versatile loose powder for smoothies or meals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eWHY CHOOSE BOOST BEEF LIVER CAPSULES?\u003c\/h5\u003e\n\u003cp\u003eBeef Liver is one of the most nutrient-dense whole foods available. Sourced from certified humane, 100% grass-fed and grass-finished New Zealand cattle, Homegrown Primal beef liver is freeze-dried from raw to protect its natural nutrient content.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"2739\" data-end=\"2760\"\u003e\u003cstrong data-start=\"2739\" data-end=\"2760\"\u003e\u003cimg height=\"489\" width=\"362\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/BOOST.png?v=1760929655\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3225\" data-end=\"3284\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":31920407380013,"sku":"Boost capsules","price":47.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Boost-Regenerative.jpg?v=1775976271"},{"product_id":"beef-colostrum-powder","title":"COLOSTRUM | Powder","description":"\u003cp\u003eBovine Colostrum is nature's original superfood, concentrated with immune-supporting factors that help with foundational health. 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Homegrown Primal's Colostrum is nature's original immune and digestive support in its purest form.\u003c\/p\u003e\n\u003cp data-start=\"3057\" data-end=\"3082\"\u003e\u003cstrong data-start=\"3057\" data-end=\"3082\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/COLOSTRUM.png?v=1760929655\" alt=\"\" width=\"324\" height=\"322\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3722\" data-end=\"3736\"\u003e \u003c\/p\u003e","brand":"homegrownprimalnz","offers":[{"title":"Default Title","offer_id":43031132700856,"sku":"Colostrum","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0305\/1067\/8061\/files\/Homegrown-Primal-Colostrum.jpg?v=1756521766"},{"product_id":"brain-bundle","title":"BRAIN BUNDLE  |  Bone + Marrow, Ignition, KiwiBurn, Boost Capsules","description":"\u003ch5\u003eWhen Your Brain Stops Working Like It Should\u003c\/h5\u003e\n\u003cp\u003eYou notice it first in small ways. 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